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Note: I deleted the entire blog because lots of the information was obsolete. The best way to move on is to let go of the past for a new beginning.

Syndk8 is my fun site that I (Earl Grey) have played with since 2005 and I am trying to make it a bit more comprehensive. Lots of stuff here is my thoughts and some is me explaining seo or internet stuff to staff I am training.

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Pissing about with your logo can be an indicator of lack of direction


Published on by earlgrey

tl;dr: Some thoughts from when i was working on a project and another person was also working on a similar project. they messed with their logo and i got busy

a few of the syndk8 logos over the years

Of course branding is very important to help create a consistent message across all your media channels, but when you get to the point that you are just pissing about with your logo for no real good reason it could be an indicator that you just dont know what to do next.

A couple of years ago I was working on a leadgen project to help a business out and work to get it back on its feet after a few mistakes by the company owner.
I was building out some sites with my team to get some traffic coming in and kick start the business for quite a large percentage share of revenue.

My focus was on getting some domains up with some content so i could get it ranking as fast as possible and get those leads coming in.
At the same time the company owner was project managing their own company site to get it making money again after it had become stale.

Branding and other different things take time and cost money so that really wasnt a concern for me because those leads and potential customers were out there looking and it was my job to capture their attention as soon as possible.
I got some sites banged out and of course there was no time to mess with the logo so i just used some styled text at first in the place of a logo.

At the same time the company owner was sat designing logos even though they knew nothing about design.
All of the company apparently had an opinion on the logo and it was just so strange that they had a logo that worked for 10 years but suddenly needed changing.
They had a girl that once worked on a website but was now saying she knew seo that was messing with the logo to appease the boss, a couple of office admin were googling logos and they even had a shitty designer working on it.

My affiliate/leadgen sites were moving along fast and starting getting traction to the point they were bringing in some leads that converted so money was coming into the business, but at the same time the company owner was still messing with the logo and talking about website design.

My woman mentioned the other day when I was messing with the Syndk8 Media Logo and saying shit like "Make it Golder" and "Make it look more high end"
She said, remeber what you said about XXXXX (owner of the company) messing with their logo.
My woman was damb right though and I was well aware I was just messing for messings sake because I have no idea what direction I want Syndk8.com or Syndk8 Media to go in.

Its never a problem with my real money sites and the logo is done in minites. No point worrying about a logo when there are no visitors to see it at the start of a media campaign.

Of course I speak about it in a very dismissive way by saying that you shouldnt work on your logo and of course you should, but you need to be very aware that if pissing about with the logo is taking a lot of time and its a blocker you arent moving your business forward.

Got an opinion? want to comment? Write it on your blog or twitter and tweet to @syndk8 or post in the forum.


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